The Undropped
kit campaign

In a bespoke project, ASICS, Inclusive Sportswear and mental health charity Mind, conducted research to understand what would make girls feel more comfortable in PE.

And then made the kit.

Introducing a new PE kit concept to help stop girls dropping out of sport

Why? We wanted to know what a PE kit developed using the Inclusive Sportswear Charter would look like.

WE ENABLE PARTICIPATION, PERFORMANCE, ENJOYMENT & BELONGING

We commit to supporting individuals to wear sports kit that enables belonging in sport, whether that is sports kit to promote participation, support enjoyment or raise performance.

CHOICE & EMPOWERMENT

We commit to empower individuals through meaningful choice in their sports kit, moving beyond traditional stereotypes to ensure genuine autonomy in clothing decisions.

COMFORT & PRACTICALITY

We commit to prioritising comfort and practicality in our sports kit design and development, recognising these as fundamental to athletic participation, enjoyment, and performance.

IDENTITY & EXPRESSION

We commit to celebrate and embrace the expression of identity within sport, ensuring our products serve as a medium for personal and cultural expression while fostering unity.

COLLABORATION

We commit to meaningful collaboration with our target groups, ensuring their voices actively shape our design processes and outcomes.

Learn more

TESS HOWARD

Founder of Inclusive Sportswear and Team GB hockey player

“A PE kit is the most underrated reason girls drop out of PE, but the good news is we can fix it and fast. By listening to girls and evolving kit to support their needs, we can lift this barrier.”

The details

Problem: “We’re either too hot or too cold.”

Solution: A jacket with a detachable inner liner and padded panels helps retain warmth in key areas.

Problem: “We get soaking wet when it rains.”

Solution: Water-repellent fabric and a packable hood keeps girls dry.

Problem: “We’re either too hot or too cold.”

Solution: Layering is easy with a short-sleeved T-shirt base and a removable long-sleeved top layer.

Problem: “Our kit is itchy, see-through and makes you really sweaty.”

Solution: Softer, darker, sweat-wicking fabrics keep girls comfortable and confident.

Problem: “We worry period leaks will show, and you can’t carry tampons anywhere.”

Solution: Dark-coloured materials with discreet pockets provide coverage and storage for sanitary products.

Problem: “Our kit is baggy and shapeless. It feels like it was made for boys.”

Solution: Biker shorts act as a versatile base layer, worn alone or paired with a detachable skirt or shorts for added choice.

Learn more about the Asics kit

FACT: changes to the UK's school PE Kit will have a major impact on girls dropping out

Nearly three-quarters of UK girls (70%) said they would be more likely to participate in school PE lessons

74% said they would enjoy PE more if their PE kit was more comfortable

Project Legacy

To drive long-term change, ASICS is supporting Inclusive Sportswear's Community Platform, helping to ensure all schools have access to the guidance and support offered for free by Inclusive Sportswear.