sportswear charter
What is the inclusive sportswear charter?
WHAT THE CHARTER DOES
The Inclusive Sportswear Charter serves as a powerful catalyst for change. It challenges traditional stereotypes and outdated norms, encouraging organisations to embrace diversity and create a sporting environment that nurtures enjoyment, supports optimal performance, and fosters a deep sense of belonging.
By adopting the principles outlined in the charter, organisations demonstrate their commitment to inclusivity and take a significant step towards building a more equitable and representative sporting world.
Why make the pledge
By pledging to the Inclusive Sportswear Charter you demonstrate a commitment to fostering a more inclusive, diverse, and equitable sporting environment. In pledging your school, club, brand or sports organisation to the Charter, you'll join a growing community across the sports sector dedicated to putting participation, performance, enjoyment and belonging first.
INSPIRE BELONGING
Sends a powerful message that every individual feels welcomed and supported to feel comfortable in their kit, regardless of their background, body type, or personal preferences.
PROMOTE PARTICIPATION & COMFORT
Demonstrates a proactive step to remove barriers that may have previously discouraged individuals from engaging in sports. Comfort and choice enables participants to focus on their performance and enjoyment.
SHOWCASE INCLUSION LEADERSHIP
Positions your organisation as a leader in promoting inclusivity and diversity. Enhances reputation, attracts a more diverse range of participants, and inspires other organisations.
SUPPORT DIVERSITY IN SPORT
Break down traditional barriers and stereotypes, making sports more accessible and appealing to a wider range of individuals. Enrich the sporting experience for everyone.
JOIN THE MOVEMENT
Gain access to expert guidance and a network of like-minded individuals and organisations. Drive significant industry change, ensuring that sportswear is never a barrier to participation, but rather a tool for empowerment and self-expression.
our charter
We Enable Participation, Enjoyment, Performance, and Sense of Belonging in Sport
Our primary goal is to create a sports culture that welcomes participation, nurtures enjoyment, supports optimal performance, and fosters a genuine sense of belongi;ng for all individuals.
This pillar is crucial because it ensures that everyone, regardless of their background or identity, feels welcomed and included in sports. It fosters a positive and supportive environment that encourages participation, promotes enjoyment, enables optimal performance, and creates a strong sense of belonging within the sporting community.
Choice & Empowerment
We empower individuals to make sports kit choices that resonate with their personal preferences, transcending outdated traditional stereotypes to ensure a genuine sense of choice and autonomy.
This pillar is essential because it recognizes the importance of personal autonomy and decision-making in sports kit choices. It empowers individuals to select sportswear that aligns with their preferences, cultural background, and identity, challenging traditional stereotypes and promoting a more inclusive and diverse sporting community.
Comfort & Practicality
We prioritise the comfort and practicality of sports kit to enhance the sporting experience, recognising that functionality and comfort is paramount to athletic performance.
This pillar is crucial because it acknowledges that comfort and practicality are essential for optimal athletic performance. It ensures that sports kit is designed with functionality and comfort as top priorities, reducing the risk of discomfort or limitations caused by ill-fitting or impractical sportswear.
Identity-Expression
We celebrate and embrace the diverse identities and forms of expression represented within the sporting community, recognizing that sports kit serves as a powerful medium for showcasing personal and cultural uniqueness while fostering a sense of unity.
This pillar is essential because it recognizes the powerful role of sports kit in expressing personal and cultural identity. It celebrates the diversity of identities and forms of expression within the sporting community, promoting a sense of pride, belonging, and inclusivity by allowing individuals to showcase their unique identities through their sportswear.
Collaboration
We promote collaboration with sports kit target groups, ensuring their voices shape the design process, resulting in sports kit that resonates unique needs and preferences.
This pillar is vital because it ensures that the voices and needs of diverse target groups are heard and considered in the design process. It promotes a participatory approach that leads to the creation of sports kit that resonates with the unique needs and preferences of different communities, fostering a sense of ownership, buy-in, and continuous improvement.
download our
Charter
How you can get involved
Join the community to access the guidance
Joining the community begins your individual journey, where you can access free Inclusive Sportswear Guidance and explore how you can become an Inclusive Sportswear Advocate and pledge your organisation or institution to the Inclusive Sportswear Charter.
Become an Inclusive Sportswear Advocate
Join the movement by becoming an Inclusive Sportswear Advocate, earned through taking our e-learning course. Choose between the Inclusive Sportswear Advocate course or our specific Schools Advocate course, built alongside Youth Sport Trust.
Pledge to the Charter
Inclusive Sportswear Advocates will unlock the ability to pledge their organisation or institution to the Inclusive Sportswear Charter, committing to the principles and actioning policies.
become an Inclusive Sportswear Champion
Inclusive Sportswear Advocates will be able to help their organisation or institution become an Inclusive Sportswear Champion by sharing how they have implemented the Inclusive Sportswear Charter and actioned the Inclusive Sportswear Guidance effectively.
